Designing for AI, bots, and humans. Currently, working on eBay ShopBot. Previously, led product design on Large, a personal bot for teams. Once, designed for Assembly and General Assembly. Not the same. Grew into product design by way of psychology, advertising, and hacking at whatevers.

Large

Leading product design as a founding team member. Large is a personal bot built to get your team whatever it needs. Majority of the experience lives inside of the chat platform Slack. The user interface is expressed through text, and the user experience is expressed through scripts and workflows. Brand and visual design are crucial, though majority of the design process is observing behaviors and gathering data from the agent team, creating workflows with the engineers, hacking around constraints, and designing for the unknown. The strategy behind the examples featured here are specific to Slack, but can translate to other text-based platforms.
How I got to designing for bots
Large: landing page
Large: landing page
Created scripts initially to address on-boarding and scale. New teams were greeted with a welcome message with suggestions on what to use Large for. Booking a flight, having your office cleaned, and buying coffee beans for the office were a few of the scripts ready to go with the on-boarding.
More on the making of these scripts
Large: Gif of bot script for flights
Large: Gif of bot script for coffee beans
Most teams have multiple cards on file with different permissions. An automated checkout flow was created to assure all transactions are being charged and to the right credit card. Worked closely with the agent team to discover and tackle problems with completing transactions.
More about the checkout flow
Large: flow for checkout and credit card
Large: credit card message attachments
Created an automated flow for collecting and confirming a customer's address.
Large: flow for checkout and credit card
Most teams have multiple cards on file with different permissions. An automated checkout flow was created to assure all transactions are being charged and to the right credit card. Worked closely with the agent team to discover and tackle problems with completing transactions. 
More about the checkout flow
Large: flow for checkout and credit card
Large: credit card message attachments
Large: copy deck for checkout flow
Created an automated flow for collecting and confirming a customer's address.
Large: flow for selecting addresses
Created a curated list of office manager tools as a separate content site to increase awareness for Large.
Office Manager Tech Stack page
Office Manager Tech Stack gif

General Assembly

Led product design for General Assembly site and internal tools.

Redesigned the full-time course landing page to tell a better story of its offerings and who it's for. Created a more scalable nav that stays with the user throughout the page. Tested wireframes with prospective students who never finished the application process. Objective was the find out what made them hesitate.

Replacing the generic CTA (Request Info) with a specific one (Get Syllabus) has shown an increase in leads. The biggest impact for increasing conversion came from the redesign of the info session form and the placement of the primary "Apply" CTAs. They each contributed 22% (and growing) of the increase in conversion. This data was taken a few weeks before and after the redesign.
General Assembly: UXDI landing page
General Assembly: UXDI mobile view
Expanded and refreshed the site's user interface, icons, and type.
General Assembly: global nav
General Assembly: global nav mobile view
General Assembly: icon design
General Assembly: UI design
Created a survey app that maintains brand consistency and efficiency for the surveys we create and send to our students and the community. The surveys needed to be easy to complete and the app needed to present data that the internal team can use immediately.

Interviewed internal team members who create and send surveys, members who analyze data for decision making purposes, and students who've taken many of our surveys.

To get us a big step closer to efficiency, we've created survey templates, engagement emails, result digests, usable results, and more streamlined admin tools.
General Assembly: survey design
General Assembly: survey design mobile view

Prototype: Storage app

First iteration of a marketplace app for storage. Drop off your items at a neighborhood spot while you're out after work, store extra items at your neighbors for weeks, or have your packages delivered next door while you're away. Figuring out the value prop, the type of storage people would want to offer and to rent, and the least amount of information needed to return the best results were some of the challenges tackled while designing the prototype. Worked on this as a startup with a small team.
Play with the prototype

Prototype: Thymely

Curated, location-based, food-discovery for people who appreciate the art of food and photography. Decision making is time consuming. Thymely is a clock that tells you what to eat right now and where to get it. It promotes restaurants and food photographers. Besides being a chrome extension, it has potential on smart watches and phones' lock screens. It started as a fun idea while I was learning front-end.

Assembly

Led product design for the platform that brought designers, engineers, product managers, and whoever together to build software. Transformed the product into a changelog platform where communities are building products publicly. It was a new way of designing for me as I was posting scrappy designs daily on our public changelog to solicit feedback from the community.
Assembly: landing page
Assembly: landing page
Assembly: create changelog empty state
Assembly: admin panel showing engagement
Assembly: changelog preview with  no content
Assembly: admin panel showing engagement
Assembly: post showpage
Assembly: create changelog filled state
Assembly: writing post interface
Assembly: responsive mobile view of post showpage
Assembly: changelog list view
Assembly: admin panel showing engagement
Assembly: profile of user
Assembly: changelog list view
Assembly: admin panel showing engagement
Assembly: profile of user

SpaFinder

Joined their new product team to lead design for SpaFinder's products. SpaFinder is a search and marketplace for wellness, beauty, and fitness centers.
SpaFinder: search results list view
SpaFinder: search results mobile view
SpaFinder: nav design
SpaFinder: homepage mobile view

SpaFinder: Travel

Understanding that consumers will be studying a travel property's offerings more closely, the layout focuses more on imagery and the story of the property versus pushing bookings.
SpaFinder: travel property profile on general info tab
SpaFinder: travel property profile on general info tab
SpaFinder: travel property profile on service tab
SpaFinder: travel property profile on reviews tab
SpaFinder: travel property profile mobile view

Seedstore

Seedstore is a boutique in San Francisco. Designed their responsive site and blog.
Homepage for Seedstore
Seedstore: mobile view with nav expanded
The blog is separate from the e-commerce site to provide more flexibility and focus on the navigation. This layout allows for a bigger primary image, visible on all breakpoints, and a smaller secondary image, hidden on mobile.
Seedstore: blog layout
Seedstore: blog mobile view with nav expanded

Covergirl

Worked on Covergirl's site and mobile experiences as an art director at G2, an interactive advertising agency. Mentored junior creatives and freelancers on this account. As a team, we've increased FB likes from a couple thousand to 2+ million during my time at the agency.
Covergirl: colormatch page design
Covergirl: Colormatch on mobile
Homepage for Covergirl
Covergirl: mobile step-by-step makeup
Covergirl: mobile view for Covergirl looks
Covergirl: email design

Brand and print

On the side and here and there.
Logo and branding for dating startup
Logo and branding for dating startup
Business card design for Chef Karen Shu of NYC
Photo: In
Photo: Mama Shelter
Photo: painting of a polaroid
stop motion photos of cake and coffee
Poster for Stick & Pop shop in NYC
Photo: breadfeet and bird
Photo: Glen Oaks Big Sur
Album art for David Mayfield
Album art for David Mayfield
Photo: As Is
Photo: painting of a doll
Photo: barrels
Photo: black and white photo called paranoia